Privacy Policy

Current privacy information for Shift At Midnight Wiki.

Current status: as of July 30, 2026, this site uses Google Analytics 4 (GA4) to understand aggregate traffic and content use. The site has applied for Google AdSense review, but Google ad serving remains inactive during review. The site does not offer user accounts or ask visitors to submit personal information through the site.

Delivery and security data

Cloudflare infrastructure handles site delivery and security. In doing so, Cloudflare may process ordinary request metadata such as an IP address, requested URL, request time, browser or user-agent information, and network or security signals.

Analytics

GA4 receives page, referrer, browser/device, and approximate location information to produce aggregate traffic reports. It may use first-party cookies such as _ga to distinguish browser sessions. This site sends page-view events and a video_play event only when you start the featured home-page video. It does not send account IDs, contact details, or other intentionally identifying information to GA4.

The site's GA4 configuration disables Google Signals and advertising personalization. You can block or remove analytics cookies through your browser settings; doing so does not prevent access to the site's content.

Functional preferences

The site may save a theme choice in your browser's local storage. Where a language preference is available, locale routing may use a functional cookie. These preferences support the interface and are not used by this site for ad targeting.

Optional video playback

The home page shows a locally hosted poster before a creator video plays. A YouTube privacy-enhanced embed is requested only after you choose to play that video. At that point, YouTube receives the request and ordinary connection metadata under its own privacy terms.

Articles link to first-party services such as Steam, Xbox, Bun Muen, and Google Drive. If you follow an external link, that service receives your request and applies its own privacy terms. This site does not control those services.

Planned Google AdSense advertising

If Google approves the site and advertising is later activated, Google and its advertising partners may use cookies, web beacons, IP address, browser or device information, page and referrer information, approximate location, and ad impression or interaction data to deliver, limit, personalize, and measure ads. Google may select personalized or non-personalized ads depending on your region, consent choices, and applicable law.

Where required, a Google-certified consent platform will present choices before Google advertising cookies or personalized ads are used. US state privacy messages will also be enabled where applicable. You can review or change Google's advertising personalization choices in Google Ads Settings. Browser cookie controls may provide additional choices.

Future changes

This notice will be updated if advertising behavior, forms, accounts, or another material data-collecting feature changes.